~ By Lisanne Zimmerman van Woesik What is going to be the next big thing? That is the question that most of visitors at the Euro Attraction Show (abbreviated to EAS) will have. Whether you are there as the CEO of a theme park looking for a new attraction or a student, like me, looking for new opportunities and an insight into the attractions and … Continue reading A professional fun fair
~ by Dide Stroek Upon reading the title of this blog post, one might think I am studying to be a magician – but no, try again. What about learning to be a witch at Hogwarts? No, but we are getting closer. I am studying Attractions and Theme park management, also known as ATPM. In the next few paragraphs; I will tell you about the … Continue reading What I Needed to do to Start an Education of Dreams and Magic
This article is written by Timo van Boekel and his vision about hybrid zoos: “There has been a lot of discussion about the idea for a rollercoaster at Wildlands Adventure Zoo Emmen in the Netherlands lately. The main subject in this discussion was about the use of attractions within an environment with living animals. However, the combination between animals and attractions is already well known … Continue reading Zoos & Attractions: Not If, But How?
Every year, the unofficial field trip to Phantasialand (Brühl, Germany) takes place in December. The magical park will be set in a winter theme, called Wintertraum. This year, we have reached the highest attendance level ever: around 80 students, divided over more than 20 cars, will drive to Brühl and experience Phantasialand in a breathtaking winter setting. Will you be joining us next year? Come … Continue reading Upcoming Event: Phantasialand Wintertraum 2017
‘Change or die’ is a sentence we hear regularly in the course change management. Throughout history, change was absolutely necessary to avoid a disadvantageous end. It has been around since the beginning of time. Change is, in essence, moving from a current state to a future state. It always starts from within, but is often stimulated from without; your direct and indirect environment. Within our … Continue reading Change or die?
What is marketing? The dictionary describes marketing as: ‘The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.’ Advertising is at least not the only activity. Imagine a new attraction is being built. How will this be communicated to the public? The marketing department wrote a press release, which will be spread … Continue reading Marketing management for theme parks and other leisure activities
Is admission for Attractions & Theme Park Management is only for people knowledgeable about the industry? The answer is no. There have been quite some misconceptions that you need to be a theme park fan in order to be admitted to the program and in order to understand the materials. I personally knew nothing about theme parks, apart from my own experiences. I applied because of … Continue reading Admission to ATPM: only for theme park fans…?