Minor presentation at Europa-Park

After months of hard work is was time to go back to Europa-Park and show them our findings. 16 students divided over three project groups have worked on a loyalty program, a new themed area and improving the communication tools for the Dutch market. The students left Monday morning to drive to Rust. After the check-in we had a backstage tour. During this tour we … Continue reading Minor presentation at Europa-Park

Minor: Storytelling and Consumer Experiences

One of the minors that is offered at the Academy for Leisure is “Storytelling and Consumer Experiences”. In this article I will explain the content and the current projects that we are doing. Changes Since the start of this academic year there were many changes throughout the entire NHTV regarding minors and graduating. The minors changed in length which make it easier to do, for … Continue reading Minor: Storytelling and Consumer Experiences

Minor selection

The third year Attractions & Theme Parks Management students have had a difficult moment: choosing a minor for the fourth (and final) year. For them, Attractions & Theme Parks Management has almost come to an end. Storytelling and Consumer Behavior This minor is organized by one of the three knowledge groups of Academy for Leisure: storytelling and consumer experiences. This knowledge group is active in … Continue reading Minor selection