An introduction to the Attraction and Theme Parks industry: The first project

~ By Leone van Erven After a long summer holiday, school has started again. Some students are excited for the new school year and some would have liked to enjoy a few more weeks of freedom. I was one of the people who was excited for the new school year. Not exactly knowing what I have gotten myself into, I was eager to learn more … Continue reading An introduction to the Attraction and Theme Parks industry: The first project

Presenting for the Commissioner: Change Management

After almost nine weeks of hard work it was time to present our findings to the commissioner. Beekse Bergen gave us, the third year Attractions and Theme Parks Management students, the opportunity to work on a major plan that will be implemented in the upcoming years: The Safari Resort. Imagine falling asleep in a luxurious tent and wake up in the morning by the roar of a … Continue reading Presenting for the Commissioner: Change Management

Moment of truth, presenting for the commissioner

After weeks of doing research, analyzing data and developing a marketing & communications plan it was time to present our concept to Europa-Park. The park was represented by Henk Groenen, he is in charge of the marketing in the Netherlands, Belgium and Luxembourg. After we’ve welcomed Mr. Groenen it was time for the presentation. Due to the confidentiality of this project we can’t go fully in-depth … Continue reading Moment of truth, presenting for the commissioner

Project Slagharen: a lot of numbers and one concept

How do you finance a theme park? And what is revenue management all about? The 3rd year Attractions & Theme Parks Management students started their 5th project in November of 2015 in cooperation with Attractie- en Vakantiepark Slagharen. The definition of the project was simple: create a new concept for an already existing hall and try to convince the commissioner by financial statements why they … Continue reading Project Slagharen: a lot of numbers and one concept

Year 2 Project 2: Rijksmuseum and hospitality

Hospitality is one of the core parts of the industry. Food & beverage is always present in theme parks and an increasing amount of parks is starting to build hotels or campsites. Besides that, hospitable behaviour towards guests is essential. This means that the employees should be kind and helpful , but also that the park should provide special facilities and adapt the service to … Continue reading Year 2 Project 2: Rijksmuseum and hospitality

Year 2: Project 1 – The Feasibility Study

Phantasialand, CentrO, Lego Discovery Center…. An interesting introduction to the industry and track. The next week it was already back to work and start on our project! No commissioner for this project, since we created our own park. The assignment had a few requirements. The park had to be located in one of the selected countries in Europe and it should be feasible. Conducting a … Continue reading Year 2: Project 1 – The Feasibility Study